Ideation is the mode of the design process in which you concentrate on idea generation. Mentally it represents a process of ‘going wide’ in terms of concepts and outcomes. Ideation provides both the fuel and the source material for building prototypes and getting innovative solutions into the hands of your users.
With collaborative design partnerships, we are able to facilitate conversations with a raft of creative personalities who love challenging the norm and are wired to see things from a different angle.
Is consumer engagement grounded in science or designed as art? And just how much is methodically planned and how much is the magic that comes to the fore as the first people walk through the door? The sweet spot for truly successful consumer engagement is where science meets art.