Buy New Zealand Made

As a manufacturing organisation based in New Zealand, we understand the value manufacturing locally has on our people, community, environment, and economy.

Although OneFrame Architectural Fabric Tension Systems delivery is mostly focused within Aotearoa, we do also hold an offshore commercial footprint where it is nationally or internationally carrying the Kiwi trademark is critical to our brand DNA.

Did you know:  

• 52% of New Zealanders try to buy NZ made products wherever possible
• 87% of New Zealanders recognise and trust the iconic Kiwi trademark
• The trademark provides accountability for New Zealand Made products and their users
• 28% globally on average say brand origin is more important than other selection factors
• Using the Kiwi trademark provides our organisation with a competitive edge offshore, consumer loyalty and helps to promote growth

www.buynz.org.nz

The stylised Kiwi trademark is available for and used by licence holders of the Buy New Zealand Made Campaign.

The trademark signifies that a product or service is New Zealand Made according to the rules of the Fair-Trading Act. As a registered trademark, it has a strict set of rules (Code of Practice) governing how it can be used. Products must be registered with BNZM and must meet the criteria in the Code of Practice to use the trademark.

Established in 1988, this iconic trademark is used as a significant marketing tool for businesses. When products carry the registered Kiwi trademark customers can be confident that the country of origin is New Zealand.

Why use the Kiwi trademark?

The Kiwi trademark is a trusted brand that is globally recognised by consumers as a label depicting NZ Made products.

According to the Neilsen Brand Origin Survey, the brand origin is an important factor in consumers purchasing decisions.

The Kiwi trademark is relied upon by over 1,500 New Zealand manufacturers to differentiate their products and services in New Zealand and with key trading partners such as United States, China, India, UK and Australia.

A Certificate of Licence grants a business the right to label its products and services with the iconic Kiwi trademark.

The Kiwi trademark goes beyond the trust and authenticity that New Zealanders put into their products and services. The Kiwi trademark speaks to who we are as New Zealanders and how we conduct business here.